“人世間倘若有任何事情值得慎重將事者，那不是宗教，也不是學問，而是‘吃’。”作家林語堂在《吾國吾民》中如是說。現如今，提及吃，不再只是滿足口腹之欲，更是一種好好生活的態度。"If there is anything in the world worthy of prudence, it is not religion, nor learning, but 'eating'."The writer Lin Yutang said so in "Our Country, Our People".Nowadays, when it comes to eating, it is no longer just about satisfying your appetite, but also an attitude of living well.

零食行業真正意義上的高端化，源頭在于對食材、加工的把控。即食物的力量，更能表現品牌高端零食定位以及營造店鋪銷售氛圍。經實地考察調研并與品牌方密切溝通，本案將在保留原有“創造”與“玩味”設計的基礎上，增強凸出“食力”的表現內容。The high-end of the snack industry lies in the control of ingredients and processing.That is, the power of food, more expressive of the brand's high-end snacks positioning as well as to create a store sales atmosphere.After field research and close communication with the brand, this case will retain the original "creation" and "playful" design, and enhance the expression of "food power".

為深入了解項目，設計師特意在百度百科搜索「零食」釋義。資料顯示，零食指一日三餐時間點之外的的時間里所食用的食品。自帶休閑、隨性和歡樂等屬性，在享用時更在乎氛圍。In order to know more about the project, the designer searched for the definition of "snack" in Baidu Encyclopedia.According to the information, snack food refers to the food consumed outside the time of the three meals a day. It is casual, spontaneous and joyful, and the atmosphere is more important when enjoying it.

01新鮮見面和快樂撞個滿懷Fresh MeetMeet with happiness

一家商店的氣質與品味，往往從門面設計便可感知一二。The quality and taste of a store can often be perceived from the design of the facade.

設計師從良品零食包裝標準出發，尋找有關元素進行圖形藝術化處理，以打開零食王國的寓意作為門面裝飾，力求迅速吸引顧客目光。Starting from the standard of BESTORE packaging, the designer searched for relevant elements for graphic artistry, and used the symbolic meaning of opening the snack kingdom as the facade decoration, aiming to quickly attract customers' attention.

從進店那一刻，打開所有感官細胞去體味好零食好味道的歡樂。From the moment you enter the store, open all the sensory cells to taste the joy of good snacks and good taste.

假日「主題櫥窗」，是人氣打卡點，也是產品推介的舞臺。四季更迭，應時而食，櫥窗常上新，快樂源泉不斷。The holiday "theme window" is a popular spot and a stage for product promotion. The seasons change, eat in response to the times, the window is always new, a constant source of happiness.

基于消費者需求，由「品類整理」到「終端精選」再到「顧客選購組合」的全流程終端體驗，優化后的銷售區煥然一新。中島柜、靠墻背柜以極具秩序感的視覺化陳列，營造被心動好物包圍的幸福購物體驗，激發消費者的購買欲，甚至引發社交傳播。Based on consumer demand, the optimized sales area has a new look with the whole process of terminal experience from "category sorting" to "terminal selection" and then to "customer shopping combination".The center island cabinet and the back cabinet against the wall create a happy shopping experience surrounded by goodies with a great sense of order, stimulating consumers' desire to buy and even triggering social communication.

02管道藝術裝置如果空間會說話Pipe Art InstallationIf Space Could Talk

奪人眼球的空間裝置，元素創意來源于管道，表現食物在制作過程中的運送，是從原材料到產品的制做過程；同時傳達“好原料造就好味道”的品牌優勢。從「好原料文化墻」延伸至「自助休閑區」的藝術裝置，以強烈的視覺沖擊，形成獨特的品牌特色。An eye-catching spatial installation with elements creatively derived from pipes, showing the transportation of food during the production process, from raw materials to products.The brand advantage of "good ingredients make good taste" is conveyed at the same time.The art installation that extends from the "Good Ingredients Culture Wall" to the "Self-service Lounge" creates a strong visual impact and a unique brand identity.

03常青樹下歡享全球好味Under the Evergreen TreeEnjoy the good taste of the world

分享，讓美味更加分。清新脫俗的「茶飲休閑區」，天花視覺由拿取糖果的動作演繹而來；球形燈運用多種材質，輕盈又優雅，頗有藝術感地自由懸掛著，好似一個個在零食王國里自在探索的精靈。Share, to make the delicious food more divided. The refreshing "tea and beverage lounge area", where the ceiling vision is interpreted by the action of taking sweets.The spherical lights are made of various materials, light and elegant, and hang freely in an artistic way, like a genie exploring freely in the snack kingdom.

天花運用“鏡子”裝置，更顯空間感；借鑒園林花壇樹下休憩概念，將低飽和度色調的桌椅錯落分布于綠色禮盒樹旁，營造輕松舒適的氛圍，希望讓更多人坐下來，發生更多可能。The use of "mirrors" in the ceiling to enhance the sense of space.Drawing on the concept of lounging under trees in garden flower beds, tables and chairs in low-saturation hues are staggered next to green gift trees to create a relaxed and comfortable atmosphere in the hope that more people will sit down and more possibilities will occur.

零食，是正餐之外的快樂補給。落座于「茶飲休閑區」，柔和的燈光，淡雅的色調，從視覺、觸覺到心理感受，都讓人極度舒適。Snacks, a happy supplement to the main meal.Sitting in the "tea and relaxation area", the soft lighting and light colors make people extremely comfortable from visual, tactile and psychological feelings.

在設計過程中，也遇到了不可抗力的難點。店里有兩根對零售功能相對消極的柱列，設計師運用鏡面不銹鋼將其包裝，視覺上更顯通透。同時，特設環形座位和簡易圓桌，讓顧客輕松的慢下來，隨手試貨，快樂滿格。During the design process, the difficulty of force majeure was also encountered.The store has two columns that are relatively negative to the retail function, and the designer used mirrored stainless steel to wrap them for a more visually transparent look.At the same time, ad hoc circular seating and simple round table, so that customers can easily slow down and try the goods with their hands, happy full.

有業內人士預測，比起傳統餐飲市場，休閑零食這個“第四餐的長尾市場擁有更為豐富的消費場景”。設計師試圖通過營造不同的消費場景，捕獲消費者心智，提升顧客的進店率和留店時間，從而帶動消費。當然，這是個技術含量很高的活。Some industry insiders predict that, compared to the traditional restaurant market, casual snacks, the "fourth meal of the long tail market has a richer consumer scene.Designers try to create different consumption scenarios to capture the minds of consumers, enhance the rate of customer entry and retention time, thus driving consumption. Of course, this is a highly technical job.

04自然之禮讓味蕾起舞The Gift of NatureLet the taste buds dance

好原料是好味道的根基。“來自原始森林的禮物……”好原料視頻滾動播放，和你一起探索每一份原材料的來源。若想解鎖更多好味道密碼，將帶有芯片的原材料盒子放入感應器，感應器感應到原材料盒子后，即可開啟溯味之旅。Good ingredients are the foundation of good taste. The "Gift from the Primeval Forest ......" video of good ingredients scrolls and explores with you the origin of each raw material.If you want to unlock more good taste codes, put the raw material box with the chip into the sensor, and the sensor will sense the raw material box, then you can start the traceable taste journey.

長白山古松林，10年成一林。「各原材料產地+產品燈箱畫面」組合展示，讓好味道看得見。Changbai Mountain ancient pine forest, 10 years into a forest. The combination of "the origin of each raw material + product light box screen" is displayed, so that the good taste can be seen.

除了對好原料的溯源，還可以在「好原料文化墻」進行零食種草投票。消費者互相推薦零食，提升互動體驗，且可作為單店的數據調查輔助。In addition to the traceability of good ingredients, you can also vote on snack at the "Good Ingredients Culture Wall". Consumers recommend snacks to each other to enhance the interactive experience, and it can be used as a data survey aid for single stores.

05自助創享多維度體驗Self-creation ShareMulti-dimensional experience

零食點贊榜，專治選擇困難。今日、季度、年度最佳，讓你輕松get爆款好物。The snack spotting list is designed to cure the difficulty of choosing. Today's, quarterly and annual best, so you can easily get the Explosive Goodies.

小時候，最愛和小伙伴交換手中的零食。長大后，看到好吃的，也會忍不住分享。在「禮品打包專區」，挑好零食和包裝紙即可開始DIY，將心意打包送出。When I was a kid, I loved to exchange snacks with my buddies. When you grow up, you can't help but share when you see something delicious. In the "Gift Wrapping Zone", you can pick out your snacks and wrapping paper and start DIY to send them out.

零食店，不局限于零食。一杯芬芳花茶，讓好味更綿長。Snack store, not limited to snacks. A cup of fragrant flower tea, so that the good taste more long.

每一個執著追求好味的靈魂，從來都不將就。「新品試吃」，即刻打開味蕾新世界。肉類、堅果炒貨、糖果糕點、果干果脯、素食山珍……舌尖上的美味，任君選購。以上都設在收銀柜臺旁邊，有什么需要幫忙都可及時向店員咨詢。Every soul who persists in the pursuit of good taste never settles for less. “New Tasting”,opens a new world of taste buds instantly.Meat, nuts and fried goods, sweets and pastries, dried fruit and vegetarian mountain deliciousness ...... on the tip of your tongue, at your disposal.All of the above are located next to the cashier's counter, so if you need any help, you can ask the clerk in time.

小零食，大歡樂。遇見對味的零食，比遇見心中的Mr.right還幸福。“食力”派，敢于嘗鮮。魔力零食王國，歡迎大小朋友常來探訪。Small snacks, big joy.Meet the right taste of snacks, more happy than meet the Mr.right in the heart. The "food power" faction, dare to taste.Magic snack kingdom, welcome friends of all sizes to visit often.

D&M店與面，秉承“讓零售創新更有趣有效”的設計理念，聚焦新零售領域的品牌升級以及空間創意體驗設計。我們致力于在零售創意領域為不同行業的前瞻性客戶，打造最頂級的零售空間創意體驗和品牌營銷推廣的視覺設計。D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different .industries,create top-notch visual design for retail space creative experience and brand marketing promotion.

平 面 動 線 圖Plane diagram

項目名稱：良品鋪子旗艦店

委托方：店與面（廣州）創意設計有限公司

設計團隊：邱啟平、李東輝、 陳冰宏、盧俊城

建筑面積：250㎡

視覺：李帆、Chili

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