OYTT Design丨CoCo都可十全街店:追本溯源,回應自然召喚
高樓林立的都市,從不缺乏鋼架水泥、橫平豎直的格子間。然而追本溯源,祖先筑巢而居的本能,是尋求遮風避雨的場所,因此,貼近自然的純粹比人工打磨的精致更能觸動心靈深處的柔軟。
Cities with skyscraper are no lack of steel frame, cement, horizontal and vertical grids. However, getting to the root of the matter, we know that the instinct of our ancestors to build nests is to seek shelter from wind and rain. Therefore, the natural purity can touch the softness of people’s heart more than the refinement of artificial polishing.
CoCo都可新店擇址于蘇州十全街,這里到處銘刻著古老歷史的印記,至今保留著“水陸平行、河街相鄰、兩路一河”的傳統格局和水鄉情調,顯現出極為豐富的文化底蘊。設計將場域形態融入未來的生命空間,與歷史古街交相輝映,促進現代美學與整體秩序的共生共榮,同時,也在精神領域的碰撞中達成共振共鳴。
CoCo's new store is located in Suzhou Shiquan Street, where ancient history is engraved everywhere. It still retains the traditional geographical pattern and the sentiment of water town, showing extremely rich cultural deposits. In this design, the designer integrates the field form into the future life space to reflect the historical ancient street on the one hand, and promote the symbiosis and co-prosperity of modern aesthetics and the overall order on the other. Meanwhile, the design also tries to achieve resonance in the collision of spiritual field.
整個項目從回歸原始和探索未來的生活方式思考,孵化出生命起源的卵形,通過曲線結構銜接了頂面、立面和地面,不僅從外觀形態、更從內涵底蘊將藝術的渲染力源源不斷地滲透到整個建筑,構筑治愈系和沉浸式的場景體驗,剖析環境與未來建筑之間的關系哲學,也將品牌引向創意與可續的進化之道。
As for the whole project, from the return to original thinking and exploring future lifestyle, the designer tries to find the origin of life, and connect the top surface, elevation and ground through the curve structure. The rendering of art continuously penetrated into the whole building not only from the appearance of form, but from more details of connotation. Building a healing and immersive experience of scene, analyzing the relationship between environment and future architecture also lead the brand to a creative and sustainable way.
作為改造項目,外觀設計以歷史為靈魂,盡可能地保留原有建筑的細節與神韻,并以現代藝術手法去維系、喚醒與復興這座城市百年傳承下來的文脈與禮樂,這不僅是對古老文明的探索,更是對未來生活的展望。
As a renovation project, on the exterior design, the designer takes history as the soul, tries to retain the details and charm of the original building as much as possible, and uses modern art techniques to maintain, awaken and revive the context, etiquette and music inherited from the city over a hundred years. This is not only an exploration of the ancient civilization, but also a prospect for future life.
空間內是一場恢弘而綺麗的敘事。推門而入,內部以不規則體塊進行分割,線條的流動性和秩序感豐富了空間層次,在視覺上呈現出強烈的韻律美。
The design of the space is like a grand and beautiful narrative. When you push the door and come in, you’ll find that the interior is divided by irregular blocks. The fluidity and sense of order of lines enrich the spatial hierarchy, presenting a strong beauty of rhythm visually.
出品區與座位區彼此呼應、互為補充。在表達兩個功能區域和諧交融的同時,通過對材質、色彩和動線的選擇與布局,為各自注入了然的獨立屬性。
The food court area and seating area echo with each other. While maintaining a harmonious integration of the two functional areas, the choice and layout of materials, colors and moving lines add clear and independent attributes into each.
出品區的漸變墻體還原出山谷的質樸拙意,光與影的介入打破了單一色調帶來的沉悶,在間接光源的暈染下,巖石表面立體觸感的肌理,伴隨著不銹鋼臺面折射出的粼粼波瀾,粗獷中裹挾著微妙細膩感,賦予來客心靈回歸自然的生命氣息。
The wall in food court is simple and unadorned. The intervention of light and shadow broke the boring tone. Under the indirect light shading, the texture looks delicate and exquisite with the reflection of stainless steel, endowing visitors a feeling like recover their original simplicity.
座位區不設高隔,波浪墻身簡潔的外形輪廓奠定了舒緩放松的氛圍,柔和蜿蜒的曲線以開放且包容的姿態,為顧客提供安靜卻不逼仄的獨處時光。
There is no high partition in the seating area. The simple outline of the wavy wall body creates a relaxing atmosphere. The gentle winding curve provides customers with a chance to enjoy quiet time.
以細胞粒子為藍本的造型燈矩陣有序地分布在墻面,虛實之間呈現出一種極致簡約的美感。與品牌色相仿的暖橙燈光,鋪就溫馨治愈的空間基底,打造連續、動態的空間體驗。
The matrix of modeling lamp based on cell particles is orderly distributed on the wall, presenting an extremely simple aesthetic feeling between virtuality and reality. Warm orange lights similar to the brand color pave a warm and healing space base to create a continuous and dynamic space experience for customers.
順著旋轉樓梯拾級而上,建筑內不規則造型的洞穴、連接梁和弧形墻是設計師尋找語匯回應自然召喚的實踐,形成了一步一景的場景畫面感,也讓空間平添了幾分關于未來感的隱喻。
Climbing up the spiral staircase, we notice that the designer closes to nature by designing irregular shaped caves, connecting beams and curved walls, forming a changing scene with every step, and adding some metaphors about the future sense to the space.
墻面上的內嵌窗口形成空間序幕引言,內部肌理漆的斑駁質感延續了一層空間的天然雕飾的原始之美,也構成了顧客置身其中的空間張力。
The embedded window on the wall is like a prelude to the space. The mottled texture of the internal texture paint is full of the original beauty of the natural carving of a layer of space, and constitutes the spatial tension for customers.
為什么越來越多的人在精神世界里活成了一座孤島?發達的社交產品讓我們快速高效地認知世界,但也將人與人的距離拉得更遠。本案以“回歸生命本源”為概念,藉由細胞、洞穴等意象,搭建了一個充滿律動且柔美的空間,在游離于古老文明與現代美學的平衡中構造尋求內心自在的載體。世俗對成功的定義并不是每個人生存的準則,人應該做自己,追求內心真正的需求,不迎合、不盲從,活出自己的態度,這是設計一以貫之的初心,也是品牌的蓬勃發展的信心。
Why are more people feeling lonely in their spiritual world? Advanced social products help us to perceive the world quickly and efficiently on the one hand, and pull people farther apart on the other. Based on the concept of returning to the origin of life, in this project, the designer builds a rhythmic and soft space with the images of cells and caves, creating a way for seeking inner freedom in the balance between ancient civilization and modern aesthetics. The secular definition of success doesn’t represent the criterion for everyone's survival. Human beings should try to be themselves, pursue the real needs of their heart, do not cater to or blindly follow anything, but live out their own style. Yes, this also represents the consistent initial intention of design, and the confidence for the brand's vigorous development.
項目名稱:CoCo都可十全街店
Project Name:?CoCo Shiquan Street Shop
項目地址:蘇州十全街
Location:?Suzhou, China
設計單位:歐陽跳建筑設計有限公司
Design Company:?OYTT Design
主案設計師:歐陽跳
Chief Designer:?Tiao Ouyang
設計團隊:姚運、周丹鳳、馬小貝
Design Team: ?Yun Yao,Danfeng Zhou,Xiaobei Ma
項目面積:170平米
Area:170 square meters
設計起止日期:2021年1月
Start Time:?January,2021
設計完工時間:2021年9月
Completion Time:?September , 2021
主要材料:藝術漆、定制磚、藝術澆筑板、不銹鋼、防火板
Main Materials:?art paint, custom brick, art pouring board, stainless steel, fireproof board
制造:上海邑通道具股份有限公司
Manufacture:Shanghai Hooyi Displays&Fixtures Industries Co., Ltd
燈光設計:無錫米未照明
Light:Miwei Lighting
材料品牌:佛山繆唯婭陶瓷有限公司
Material brand:?MUY Ceramic
項目攝影:魯哈哈
Photographer:?Lu Haha
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