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本項目為品牌木地板展廳，項目位于北京。我們從京城的特點出發，企圖切入當地地域文化，同時考慮展廳空間和展品與觀眾的關系，再結合產品本身的天然特性，不斷提取設計概念和探尋本質，得以呈現最終效果。

This project is a wooden flooring showroom located in Beijing. Our design starts from the characteristics of the capital city, cuts into the local regional culture, and at the same time considers the showroom space and the relationship between the exhibits and the audience, and then combines with the natural characteristics of the product itself, constantly extracts the design concepts and explores the essence of the final effect.

▼展廳外觀，Exterior view ? 方立明

▼入口，Entrance ? 方立明

整體空間設計概念來自于北京天壇的祈年殿，祈年殿的殿座就是圓形的祈谷壇。圓是中華民族傳統文化的形態象征，圓形代表著圓滿、完整、和諧和永恒，也象征著天圓地方、天人合一的哲學思想，是自古以和為貴的中國人所崇尚的圖騰之一。

The overall spatial design concept comes from the Temple of Prayer for the Years in the Temple of Heaven in Beijing, where the temple seat is the round Prayer Valley Altar.The circle is a symbol of the form of traditional Chinese culture. The circle represents completeness, integrity, harmony and eternity, and also symbolizes the philosophical thought of heaven and earth and the unity of heaven and man, which is one of the totems revered by the Chinese people since ancient times when peace was the most important thing.

▼入口區域室內，Entry hall ? 方立明

▼置入空間的圓筒，The cylinder set in the square space ? 方立明

▼入口區景觀細節，Landscape detailed view ? 方立明

我們以此為起點，在一個方形空間內置入了一個圓筒，圍繞圓筒，設置人行動線，在這條動線上，我們考慮各個空間的視線關系，豐富觀看模式。

Using this as a starting point, the designers placed a cylinder in a square space, around which they set up a line of human movement, in which we consider the relationship between the lines of sight in each space to enrich the viewing pattern.

▼中央展覽空間，Central exhibition space ? 方立明

▼從走廊望向中央展區，View from the corridor ? 方立明

▼地板展板區，Flooring display area ? 方立明

▼卡座休息區，Seating area ? 方立明

▼光影，Light ? 方立明

不同于傳統展廳展示產品的方式，我們融合了美術館的概念，將產品本身的美無限放大，擯棄多余產品賣點的展示。中心區域作為集中展示區和洽談區，頂部如同天光灑下。

Different from the traditional way of displaying products in the showroom, we have integrated the concept of art gallery to magnify the beauty of the product itself and abandon the display of superfluous product selling points. The center area serves as a centralized display and negotiation area, and the top is like the light of the sky.

▼地板畫廊，Flooring gallery ? 方立明