得壹設(shè)計 | MYHAIR · 內(nèi)外無界
表達(dá)與克制
Expression and Restraint
外放與內(nèi)斂
Outward and Inward
自由與約束
Freedom and Restraint
MYHAIR 理發(fā)店的空間表達(dá),系設(shè)計師憑借對商用空間的深度理解及對行業(yè)特質(zhì)的探索洞察,拋卻固化的概念式表達(dá),由內(nèi)及外,展開一場關(guān)于商用場域迭代與個性化需求的對話。
The spatial expression of MYHAIR salon is based on the designer's deep understanding of the commercial space and the exploration and insight of the industry characteristics. Instead of the rigid conceptual expression, the designer launches a dialogue about the commercial field iteration and personalized requirements from inside and outside.
商用場域的迭代升級
Iterative upgrade of commercial fields
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隨著時尚業(yè)態(tài)高速迭代升級,打造更多社交屬性的復(fù)合型場域空間成為年輕一代熱衷的新趨勢。本案試圖通過美學(xué)設(shè)計的表達(dá),重新推演營運(yùn)與體驗(yàn)的邏輯關(guān)系。通過互通有無形成內(nèi)與外、快與慢的時空轉(zhuǎn)換,探索空間的延展性與節(jié)奏感。
With the rapid iteration and upgrading of the fashion industry, it has become a new trend for the young generation to create complex field space with more social attributes. This case attempts to deduce the logical relationship between operation and experience through the expression of aesthetic design. Through the exchange of presence and absence, the space-time transformation between inside and outside, fast and slow is formed to explore the ductility and rhythm of space.
業(yè)主方對于自身行業(yè)有著獨(dú)特理解,本案通過當(dāng)代美學(xué)的理念浸入,形成自有品牌與消費(fèi)對象之間的有機(jī)連接。自戶外造景為境,層層遞進(jìn),將行業(yè)獨(dú)具的專業(yè)性與時尚感融入到空間內(nèi)每一處細(xì)節(jié)之中。
The owner has a unique understanding of its own industry, and this case forms an organic connection between its own brand and consumer objects through the immersion of the concept of contemporary aesthetics. From the outdoor scenery as the realm, the layers are progressive, integrating the unique professionalism and fashion sense of the industry into every detail of the space.
內(nèi)外兼容的自然聯(lián)系
The Natural Connection Between Inner and Outer Compatibility
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本案原空間平面為橢圓形結(jié)構(gòu),故因地制宜,空間節(jié)點(diǎn)多以弧面造型來表達(dá)點(diǎn)、線、面的構(gòu)成,由此形成了空間整體框架的塑造形式。
The original space plane of this case is oval structure, so according to the local situation, the space nodes are mostly shaped by curved surface to express the composition of points, lines and surfaces, thus forming the form of the overall framework of the space.
本案在空間營造上極力表達(dá)簡約的風(fēng)格,但不提倡形成“拒人于千里之外”的疏離感,希望通過內(nèi)外部環(huán)境的相互投射,使其持續(xù)與外界維系自然而然的關(guān)系。
This case tries to express the simple style in the space construction, but instead of creating a sense of "exclusion", Hopefully, by projecting the internal and external environment into each other, to maintain a natural relationship with the outside world.
空間動線的合理思考
Rational Thinking of The Traffic Flow in Space
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本案引入圓滑的曲線和有機(jī)形狀來軟化空間直線的構(gòu)成,通過黑與白的比例調(diào)和達(dá)成空間秩序。基于商用空間的個性需求與氣質(zhì)屬性,空間表達(dá)上以內(nèi)容驅(qū)動形式,重新思考具象的空間維度,規(guī)劃合理的動線傳達(dá)。
Smooth curves and organic shapes were introduced to soften the straight lines of the space, the space order is achieved by the proportion of black and white. Based on the personality needs and temperament attributes of commercial space. The spatial expression is content driven form, rethinking the concrete space dimension and plan reasonable moving line communication.
實(shí)用冗存的設(shè)計考量
Design Considerations for Practical Redundancy
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在空間內(nèi)部的功能分區(qū)之間刻意模糊界線,這一構(gòu)想恰與空間本身內(nèi)外部的無界感契合。由此,空間被賦予開放、自由、豁達(dá)的性質(zhì),空間的邊界感被弱化后,我們再試圖采用明亮的白色光源,減少色彩呈現(xiàn)的差別,以自由平面的方向展開有序而均衡的敘述。
Deliberately blurring the boundaries between the functional divisions within the space, this idea coincides with the unbounded sense of space itself. Thus, the space is endowed with the nature of openness, freedom and openness. When the sense of boundary of space is weakened, we tried to use bright white light sources to reduce the color difference, develop an ordered and balanced narrative in the direction of the free plane.
更值得關(guān)注的是,空間在拋卻形式主義的束縛之后,將其本身的設(shè)計語言與關(guān)于視覺中心的表達(dá)全部讓位于商用空間屬性,這種在設(shè)計上的一次“退讓”,更是一種遵循空間實(shí)用功能的“漸進(jìn)”表達(dá)。
What is more noteworthy is that space, after shedding the shackles of formalism, its own design language and the expression of the visual center all give way to the commercial space property. This design climbdown, it is also a "progressive" expression that follows the practical function of space.
設(shè)計師寄語
Designer's Words
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對于商用空間,理解商業(yè)行為本身的增益遠(yuǎn)比錯綜繁復(fù)的“設(shè)計感”來的重要,本案刻意模糊空間界線的一次嘗試,實(shí)質(zhì)是關(guān)于如何平衡空間內(nèi)容與形式平衡的一次有益探索與實(shí)踐。
For commercial space, understanding the benefits of business behavior is far more important than the intricacies of "design sense," This case is a deliberate attempt to blur the spatial boundary, which is a useful exploration and practice on how to balance the balance between spatial content and form.
項目信息
Information
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項?名稱:MYHAIR
Project name: MYHAIR
設(shè)計公司:D-ONE 得壹設(shè)計
Design Unit:D-ONE
項?地址:浙江溫州瑞安
Project Address: Ruian, Wenzhou, Zhejiang
項??積:320㎡
Project Area: 320 square meters
主案設(shè)計:吳禮力
Chief Designer: Wu Lili
執(zhí)行設(shè)計:吳禮力、邵森宇、潘崇源
Executive Design: Wu Lili, Shao Senyu, Pan Chongyuan
項目攝影:吳昌樂
Project Photography:Wu Changle
文字:橙設(shè)傳媒
Words: Chengshe Media
設(shè)計時間:2022.05
Design Time: 2022.05
完?時間:2022.09
Completion Time: 2022.09
施工單位:名珈裝飾
Construction Unit: Mingjia Decoration
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