每個設計師都是住宅產品的“使用者”,能在每日的吃喝睡里面找到住宅設計的癢點,然而不是每個商業店鋪設計師都是自己設計的產品——店鋪的真正用戶。這是HELLO主理人打造辦公-店鋪一體化空間HELLO TEA BAR的出發點之一:讓商業店鋪設計師在店鋪里設計。
Every designer is the user of home where he eats, drinks and sleeps every single day so as to realize the itching point of residential design.However, not every store designer is the owner or customer of the store designed by himself . This is one of the starting points of the HELLO design director to create an office-in-store HELLO TEA BAR: to let store designers design in the store.
▼門店外觀,view from the street ? UJIN霧鏡文化
當下新中式茶館的設計路徑,難逃打造一個茶室的慣性框架,如果去網站搜索茶室意向,又容易受到日本茶室設計風格、形式的影響,變得不中不日。HELLO團隊走得更遠一些,直接走到真實的歷史情境里,尋找中國人心靈深處的“飲”的環境。
Nowadays, most of the Chinese-style tea-houses cannot escape the inertial framework of creating a tea room. To search for the images of tea rooms, you will easily be impressed and thus be influenced by the design style and form of Japanese tea room. The HELLO design team went further and went directly to the real historical scene, looking for the “drinking” environment in the heart of the Chinese people.
▼外擺區,outdoor seating area ? UJIN霧鏡文化
▼設計師工作室+茶酒吧,Designer’s Studio+Tea Bar ? UJIN霧鏡文化
孔子曾讓弟子暢所欲言志向,弟子曾點說“莫春者,春服既成,冠者五六人,童子六七人,浴乎沂,風乎舞雩,詠而歸。”孔子覺得很合意。天與地之間的山水美學,從來貫穿在古人的審美意識當中。早在茶室之前,古人已經喜歡去水邊,或飲茶飲酒或吟詩作賦,親近自然。“浴乎沂”,后來發展成祈福免災的祓禊儀式,也就是后來的曲水流觴。曲水流觴最早是儀式概念、游戲概念,Hello設計團隊將其消化成空間概念,作為空間的核心裝置。這就和店鋪所在街區里歷史悠久的河渠,以及今天仍舊坐在河渠邊的城市公共空間里打牌下棋的居民的日常生活行為相連接。這是我們思考的“中式”,從古文化里來,但又扎根在空間生長的最直接的生活環境里。
▼室內空間概覽,overview of the interior space ? UJIN霧鏡文化
▼“飲”的環境,The “drinking” environment ? UJIN霧鏡文化
Confucius once asked his disciples to express their aspirations freely, and one of the disciple Dian Zen said, “In the late spring season, wearing the spring clothes ,going swimming in the river with a few adults and a few children, dancing in the wind, and singing songs all the way back.” Confucius agreed.The landscape aesthetics between heaven and the earth has always been in the aesthetic consciousness of the ancient Chinese. Long before the “tea room”, ancient Chinese liked to go to the waterside, drinking writing poems, in order to get close to nature. This has developed into a ritual of praying aside water, which was later called “fuxi”, the original form of Qushui Liushang . Qushui Liushang was originally a ritual concept and a game concept. The Hello design team digested it into a space concept and make it into the core installation of HELLO TEA BAR. This is connected with the historic river canal in the neighborhood where the store is located, and the daily behavior of residents who still play cards and chess in the urban public space beside the canal nowadays. This is the “Chinese style” we defined, which comes from ancient culture, but also rooted in the most direct environment where space based.
▼曲水流觴吧臺可以漂流出餐
The “Qushui Liushang” bar can float out the dishes ? UJIN霧鏡文化
▼吧臺細節,the “Qushui Liushang” bar details ? UJIN霧鏡文化
“曲水流觴”吧臺也表達了HELLO團隊對于商業店鋪空間的一個核心思考:以故事性結構取代物理性結構,體驗重于形式,好看的同時還很“有意思”。曲水流觴吧臺除了“歡慶”,“祈福”兩層古老寓意外,也是設計團隊對外溝通的裝置。“溝通”本指開溝以使兩水相通,是思想與信息的傳遞和反饋的過程。主理人堅信,設計師的工作開始于溝通。曲水流觴吧臺為設計師提供了與客戶洽談的空間條件,設計團隊也可以隨時在茶吧對外發布設計實驗成果,形成“實時互動反饋”的動態商業設計環境。
The “Qushui Liushang” bar also expresses a core thinking of the HELLO design team for the commercial store space: a story structure instead of the physical structure , experience is more important than form, stay “interesting” while looking good. In addition to “Celebration” and “Pray for Blessing”, the bar counter is also platform for the design team to communicate with the outside world. “Communication” originally refers to opening a ditch to connect two canals, and it is a process of transmitting and feedback of ideas and information. The designers of HELLO team firmly believe that the designer’s work begins with communication. The Qushui Liushang bar provides designers with space conditions for negotiating with customers. The design team can also executes design experiments in the tea bar at any time, forming a dynamic store design environment with real-time interactive feedback.
▼包廂為設計師提供與客戶洽談的空間,也用于舉辦茶沙龍等創意活動,the private room provides space for designers to negotiate with clients, and is also used to hold creative activities such as tea salons ? UJIN霧鏡文化
店外的路人覺得店里的客人是風景,但店內的客人欣賞的也正是窗外綠蔭里、朱亭邊健步遛狗的居民。所以,在HELLO TEA BAR的空間和時間里,夢境和現實是連在一起的,這是路面店鋪的魅力,也是路面設計工作室的獨家特點,一個“隨時感受社區的脈搏和氣息”的空間。
Passersby watches people in the store while people inside the store also appreciate the residents walking their dogs in the green shade outside the window. Therefore, in the space and time of HELLO TEA BAR, dream is connected with reality, which is the charm of the road store and the exclusive feature of the road design studio, a space that “feels the pulse and breath of the community at any time”.
▼扎根于日常生活的古文化,the “Chinese style” rooted in the daily life ? UJIN霧鏡文化
▼為開業創作“爆竹”裝置
A “firecracker” installation for the opening ceremony ? UJIN霧鏡文化
▼平面圖,floor plan ? Hello Brand Design
項目名稱:HELLO TEA BAR
項目時間:2022年7月
項目面積:約220平方米
項目地址:中國,杭州
設計單位:Hello Brand Design 哈嘍品牌設計
項目攝影:UJIN霧鏡文化
主要材料:亂紋不銹鋼,藝術水泥漆,樺木海洋板,水泥現澆
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