"翩若驚鴻,婉若游龍"—女裝概念店
“作為一個新興起的概念店,LT概念店在電商經(jīng)濟極其成熟的大環(huán)境中,希望將其“體驗而極致”的時尚態(tài)度,融入全新的實體店空間中。
As a new concept store, lt concept store hopes to integrate its "experience and extreme" fashion attitude into the new physical store space in the environment of extremely mature e-commerce economy.
LT概念店,打造新概念女裝店,通過對“時尚”一詞所隱藏的一些社會現(xiàn)象的反思與思考,尋求有異于傳統(tǒng)商業(yè)空間的新的零售店。在這個140平的空間中,以弧形線條為動線,墻面以及頂面的軌道造型,均以弧形線條相呼應(yīng),整體空間采用同一色系演變而來,創(chuàng)造出豐富的空間層次和空間維度,與品牌柔美、時尚的概念精髓暗合,也與其天然材質(zhì)以及高品質(zhì)面料及服裝的質(zhì)感和諧統(tǒng)一。
LT concept store, to create a new concept women's clothing store, through the reflection and thinking of some social phenomena hidden in the word "fashion", to seek a new retail store different from the traditional commercial space. In this 140 level space, with arc lines as moving lines, the wall and top surface track modeling are all echoed by arc lines, and the overall space is evolved from the same color system, creating a rich space level and space dimension, which coincides with the concept essence of brand softness and fashion, and also harmoniously integrates with its natural materials and the texture of high-quality fabrics and clothing.
服裝與空間這兩個是人類生活的延伸,背后會存在藝術(shù)與生活的交織,通過物料作為一種媒介顯示在大眾的視線之中,色彩、質(zhì)感、造型給你以感官上的展現(xiàn)。
Clothing and space are two extensions of human life. There will be the interweaving of art and life behind them. Through materials as a medium, they will be displayed in the public's sight. Color, texture and shape will give you a sensory display.
在墻面的處理上,大膽使用同一色相配色關(guān)系,并在明度上采用漸變的處理,營造舒適、柔和、韻律的感覺,使本商店在商場環(huán)境中脫穎而出,從而從色彩上吸引顧客的眼球,從而增加顧客的進店率。在地面上采用水磨石與玻璃相結(jié)合,采用不規(guī)則拼接。頂面,軌道槽內(nèi)深綠色的乳膠漆與墻面顏色形成呼應(yīng),使整體空間更加一體化。
In the treatment of the wall, boldly use the same color matching relationship, and use the gradual change treatment in the lightness to create a comfortable, soft and rhythmic feeling, so that the store stands out in the shopping mall environment, so as to attract the customers' attention from the color, and thus increase the customers' entering rate. Terrazzo and glass are combined on the ground, and irregular splicing is adopted. The dark green latex paint on the top and in the track trough echoes the color of the wall, making the overall space more integrated.
整體半透弧形墻面若隱若現(xiàn),猶如猶抱琵琶半遮面,體現(xiàn)了女性的委婉與羞澀的感覺。在此區(qū)域直播,不僅能吸引過往客流,還可以配合店鋪進行直播互動。
The whole semi transparent arc wall is like a lute, reflecting the euphemism and shyness of women. Live broadcast in this area can not only attract the past passenger flow, but also cooperate with the store for live interaction.
墻面采用簾子體現(xiàn)了柔軟,與整場的拉絲原色不銹鋼貨架形成對比,一鋼一柔做結(jié)合,打造出回歸原始,回歸本土的感覺,整體空間簡潔明了,但又不失趣味性。
The curtain on the wall reflects the softness, which is in contrast with the drawing primary color stainless steel shelf. The combination of one steel and one softness creates the feeling of returning to the original and the local. The overall space is simple and clear, but it's interesting.
弧形連體貨架根據(jù)店內(nèi)動線走向而定,營造了一種曲徑通幽的感覺,活躍了整體的購物氣氛,使顧客有一種在服裝藝術(shù)中徜徉的感覺。
The arc connected shelf is determined by the trend of the dynamic line in the store, which creates a feeling of winding and quiet, enlivens the overall shopping atmosphere, and enables customers to have a feeling of wandering in the clothing art.
評論(0)